Where do you want to go with your business? We will help you grow your business with a marketing strategy and execution
Whether you are a start-up or a larger more established company - we work with you to work out how best to help you grow your business. Get the foundations right and the rest will follow!
"Berenice is my go-to for market strategy; she brings a clear and thorough approach encouraging a deep understanding of audience, brand and communication. I'd encourage all companies of all sizes, even the smallest startups, to engage Berenice's expertise during marketing planning and execution to make the most of marketing spend. Thank you for everything you've done Berenice!"
Nick Bailey, Founder
Boost is a UK start-up business selling a converter kit to make your normal bike electric
“Berenice transformed Sentec's marketing, creating strong brands for our business ventures ... ensuring that Sentec is now a well-known company, punching well above our weight."
Dr Mark England, CEO
Sentec was a SME business which has since been acquired
We will work with you to create a customized marketing strategy that will help your business stand out from the competition
Are you launching a venture or new product/service?
We will help you get the brand right from the start
Creating a go to market plan is vital - helping customers to find and buy your product is key to success.
Whatever your business, you need to understand the market.
Our research project will establish:
Who will buy your products or services?
B2B is a complex sales proposition targeting multiple stakeholders within a business.
Add in complex technology and it's easy to lose clarity and get lost in the noise.
We will work with you to create
Issue:
A start-up B2B company with around 50 people had created a new optical technology. Initially they were reaching out generally, as the technology could be applied to a number of different sectors. Recently they decided to focus on one specific sector as their 'beachhead' market. They were shortly taking a demo to key potential customers in APAC and needed the brand to pivot to appeal to the chosen market, plus new messaging and sales deck in 5 weeks time (no pressure!)
Action:
Bespoke Marketing created a brand strategy to take the company into the new chosen market, looking at the existing brand and how it needed to change to appeal to the specific market.
We created a brand briefing for a design agency to use to reboot the visual identity and website
Result:
The messaging was well received and the company had interest from all but one of the prospects
Issue: A small consulting business with fewer than 10 people wanted to transition to a software product company selling globally. They had invented a universal software product that could help companies control inkjet printing.
Action:
BM worked with the leadership team, using the new business strategy to create a marketing strategy.
Result:
A successful launch with resulting new business generated including inbound leads. The company sold products globally.
After a few years in the market the company owners exited in a successful acquisition.
Issue: An early stage technology business with around 50 people had a variety of product innovation projects with internal project names. They needed a strategy for naming the products so they could launch the products publicly.
Action:
Result: The company made their launch announcement successfully and have found their first partner to develop the products together
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