Helping technical founders and leadership teams cut through the noise with focused messaging, go-to-market clarity, and strategic execution — for startups scale-ups and SMEs.
At Bespoke Marketing, we believe that your business is unique.
Our approach involves taking time to understand your business, then crafting customised commercialisation strategies that are effective and impactful and align with your goals.
You’ve built something complex and exciting —
now it needs to connect with your market.
I work with B2B startups, deep tech ventures, and science-led SMEs that need clear, confident marketing strategy, without the fluff.
Services
I'm a marketing leader with a background in physics and over 20 years of experience working with B2B tech and science-driven businesses, large and small.
I bridge the gap between technical complexity and market clarity — helping you turn ideas into traction, and bringing order from chaos.
I help you successfully commercialise products, services and IP
"She bridges the gap between advanced technology and market-ready messaging."
Mathew Burkitt, CEO Dimension Technologies
"Berenice is my go-to for market strategy; she brings a clear and thorough approach encouraging a deep understanding of audience, brand and communication.
I'd encourage all companies, even the smallest startups, to engage Berenice's expertise during marketing planning and execution to make the most of marketing spend."
Nick Bailey, Founder
Boost is a UK start-up business in London, selling a converter kit to make your road bike electric
"Berenice has transformed Sentec's marketing over a period of four years, creating three strong brands for our business ventures, making over our website and brochures, co-ordinating multiple conferences and events, introducing a strong social media presence, creating regular newsletters, and managing a stream of high quality PR, all of which ensures that Sentec is now a well known company, punching well above our weight in the world of Smart Grid.
She works professionally, with dedication, energy and enthusiasm, and is a fun colleague to work with."
Dr Mark England, CEO
Sentec was an SME business specialising in smart grid technology, which has since been successfully acquired
“ Berenice consulted for us on a broad brief at our deep tech AI startup. Her background as a PhD scientist enabled her to grasp our deep tech very quickly, and as a former blue-chip marketing director she translated this into a complete marketing strategy that has become central to our own company strategy.
Her rare combination of technical insight and marketing calibre, coupled with her easy-going demeanour, delivered a first-class contribution.
She bridges the gap between advanced technology and market-ready messaging.
As CEO, I would recommend Berenice to tech companies at any stage (from angel round start up through to Blue Chip) in need of marketing strategy development or advisory."
Mathew Burkitt, CEO and founder,
Dimension Technologies