What we do - Successfully launch your product or business
Strategic marketing consultancy Bringing corporate experience to start-ups, scale-ups and SMEs
Strategic marketing consultancy Bringing corporate experience to start-ups, scale-ups and SMEs
Strategic marketing consultancy Bringing corporate experience to start-ups, scale-ups and SMEs
Where do you want to go with your business? We will help you grow your business with a marketing strategy and execution
Get your marketing right from the start and avoid costly mistakes
Strategic marketing consultancy Bringing corporate experience to start-ups, scale-ups and SMEs
Strategic marketing consultancy Bringing corporate experience to start-ups, scale-ups and SMEs
Whether you are a start-up or a larger more established company - we work with you to work out how best to help you grow your business. Get the foundations right and the rest will follow!
Testimonial - Boost Bike UK
Testimonial - Boost Bike UK
Testimonial - Boost Bike UK
"Berenice is my go-to for market strategy; she brings a clear and thorough approach encouraging a deep understanding of audience, brand and communication. I'd encourage all companies of all sizes, even the smallest startups, to engage Berenice's expertise during marketing planning and execution to make the most of marketing spend. Thank you for everything you've done Berenice!"
Nick Bailey, Founder
Boost is a UK start-up business selling a converter kit to make your normal bike electric
Testimonial - Sentec
Testimonial - Boost Bike UK
Testimonial - Boost Bike UK
“Berenice transformed Sentec's marketing, creating strong brands for our business ventures ... ensuring that Sentec is now a well-known company, punching well above our weight."
Dr Mark England, CEO
Sentec was a SME business which has since been acquired
Case studies
Start-up tech company pivot to specific market
Issue:
A start-up B2B company with around 50 people had created a new optical technology. Initially they were reaching out generally, as the technology could be applied to a number of different sectors. Recently they decided to focus on one specific sector as their 'beachhead' market. They were shortly taking a demo to key potential customers in APAC and needed the brand to pivot to appeal to the chosen market, plus new messaging and sales deck in 5 weeks time (no pressure!)
Action:
Bespoke Marketing created a brand strategy to take the company into the new chosen market, looking at the existing brand and how it needed to change to appeal to the specific market.
We created a brand briefing for a design agency to use to reboot the visual identity and website
- We investigated audience personas and, working with the sales team, created a full list of audience personas
- We created key messages to appeal to these personas
- These were included in a sales presentation created for the team
Result:
The messaging was well received and the company had interest from all but one of the prospects
Small company transitioning from general consulting to software product for global ink jet market
Issue: A small consulting business with fewer than 10 people wanted to transition to a software product company selling globally. They had invented a universal software product that could help companies control inkjet printing.
Action:
BM worked with the leadership team, using the new business strategy to create a marketing strategy.
- Researched the inkjet market thoroughly
- Branding of the new Venture and Product Range with a naming strategy to take them into the future and encompass new products
- Briefing designer to create the visual identity and logos for the new venture and products
- Go to market plan
- Creation of new sales collateral, including a website to showcase the products, technical product brochures etc
- Launch plan - launching the venture and products at a key industry event including stand, demos with partner companies and PR campaign
- Implementing the above plans
Result:
A successful launch with resulting new business generated including inbound leads. The company sold products globally.
After a few years in the market the company owners exited in a successful acquisition.
Product Naming Planning for Early Stage B2B Business
Issue: An early stage technology business with around 50 people had a variety of product innovation projects with internal project names. They needed a strategy for naming the products so they could launch the products publicly.
Action:
- Bespoke Marketing worked with the product manager and CTO to define all the products and what their purpose was
- We workshopped with the team and created a brand hierarchy, and two brand names - one for the 'software stack' technology that underlies the products, and one for the product range that would be used to publicly define the products.
- While there were several projects and multiple project names, BM organised them into one clear product range with one current and two future versions.
- This gave a clear way to talk about the new products - "PRODUCT A" using the "Technology Stack" developed by the business. It also allows for using the product stack in future products for different markets.
- We also created ways to talk about all the 'sub-products' under the main name
- And a strategy for naming any future products both within and outside the existing range
Result: The company made their launch announcement successfully and have found their first partner to develop the products together